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Asahi to produce beer in Europe www3.nhk.or.jp
Asahi Group Holdings is set to become Japan's first beer maker to produce a flagship product in Europe.
President Akiyoshi Koji has told reporters the company will start brewing its "Super Dry" beer at factories in Italy and the Netherlands in 2018.
Asahi purchased 4 European beer brands last month for about 2.6 billion dollars. They include Birra Peroni in Italy and Royal Grolsch in the Netherlands.
Company officials say they want to strengthen their brand overseas by doubling sales of its mainstay product in Europe.
Japan's beer market is steadily drying up, and that has prompted the company to look abroad.
Published Date:2016-11-25
