Mongolia Enters Trip.com Platform www.montsame.mn
Trip.com, a global leader in the tourism industry with over a half billion users worldwide, began officially promoting Mongolia. This marks an important milestone for Mongolia's tourism sector.
In
September 2024, Minister of Culture of Mongolia Nomin Chinbat signed a Cooperation Agreement with Jane Sun, President of
Trip.com Group. Under the agreement, both parties aim to promote Mongolia’s nomadic culture, traditions, and stunning natural landscapes through the National Brand "Go Mongolia." The Promotion Campaign will market to users from South Korea, Hong Kong, and China, focusing on selling tourism products and services.
To enhance Mongolian tourism in the Chinese market, various types of content are now being distributed to users through social media platforms like Weibo and WeChat. These platforms also provide direct access for purchasing flight tickets and tourism products and services.
The year 2024 was successful for Mongolia's tourism sector, with over 810,000 tourists visiting the country, which is the highest number in history. To further reduce seasonality and develop winter tourism, the Ministry of Culture, Sports, and Tourism is collaborating with professional organizations. The Ministry has set a goal of attracting 2 million tourists by 2028.
Published Date:2025-01-07