E-Mart announced on Dec. 18 that it has opened its sixth store in Mongolia, E-Mart Tenger, in a key commercial district in eastern Ulaanbaatar, the capital of the country.
E-Mart Tenger is located on the first floor of the Dragon Tenger Bus Terminal and spans 2,545 square meters (approximately 770 pyeong). Last year, E-Mart opened its fifth store at the Dragon Terminal in western Ulaanbaatar, making this its second store targeting a transportation hub commercial area.
The most notable feature of E-Mart’s sixth store in Mongolia is the expansion of Korean products to up to twice the level of existing stores. To begin with, E-Mart has positioned No Brand, which enjoys strong popularity in Mongolia, at the very front of the store entrance as a 120-square-meter (36-pyeong) shop-in-shop, offering around 800 items including snacks and household goods.
A beauty-focused zone has also been established. The store features approximately 470 products from K-beauty brands such as Glow:Up by Beyond, a skincare brand developed in collaboration with LG Household & Health Care, as well as Innisfree and TonyMoly.
In addition, the store offers more than 50 menu items, including Korean foods such as gimbap, jokbal, and fried chicken, alongside local Mongolian dishes such as khuushuur and tsuivan.
E-Mart entered the Mongolian market in 2016 through a franchise agreement with local company Altai Group. Over the nine years since its entry, sales have increased 14-fold. E-Mart plans to further expand its presence next year by opening additional stores in new commercial areas and introducing new formats, including standalone No Brand stores and No Brand zones to be operated in collaboration with local retailers.
Jasmine Choi pr@businesskorea.co.kr

Published Date:2025-12-19