Tous les Jours, operated by CJ Foodville, said on the 7th that it is continuing steady growth in key Asian markets such as Mongolia and Indonesia based on its master franchise strategy.

CJ Foodville said that in Mongolia it sold more than 1.7 million cakes cumulatively over 10 years. Brand recognition is so high that 1 out of every 2 people in Mongolia has bought a Tous les Jours cake.

Tous les Jours entered Mongolia for the first time among domestic bakery brands in May 2016 by signing a master franchise agreement with the local "Artisan LLC" (then named Mong Bakery). Since then, it has expanded stores centered on Ulaanbaatar and has recently been increasing openings in provincial cities.

As of the end of February, Tous les Jours operates 24 stores in Mongolia, and in the first quarter it also renovated some locations to align with the domestic Tous les Jours brand.

In Indonesia, it is also delivering remarkable results through collaboration with the local master franchise company. Since entering Indonesia in 2011, Tous les Jours has operated stores in key commercial districts centered on Jakarta, the capital area. In addition, through collaboration with the local corporations "Sora," it is expanding store openings to regions outside the capital area.

A CJ Foodville official said, "Tous les Jours is continuing to grow by collaborating with excellent master franchise companies in the Asian market," adding, "As a brand leading K-bakery in the global market, we will create a new formula for success through a more differentiated strategy."

Published Date:2026-04-07