1 PRESIDENT OF MONGOLIA U. KHURELSUKH TO PAY A STATE VISIT TO THE REPUBLIC OF INDIA WWW.PRESIDENT.MN PUBLISHED:2025/10/13      2 HOTEL MONGOLIA: YOU CAN CHECK OUT OF JAIL, BUT CAN’T LEAVE THE COUNTRY WWW.AFR.COM PUBLISHED:2025/10/13      3 BANK OF MONGOLIA: OUTLOOK FOR COAL AND IRON ORE PRICES REMAINS UNCERTAIN WWW.GOGO.MN PUBLISHED:2025/10/13      4 OVER 14,000 EARTHQUAKES RECORDED IN MONGOLIA IN 10M2025 WWW.QAZINFORM.COM PUBLISHED:2025/10/13      5 JAAP VAN HIERDEN ON THE UN IN MONGOLIA (AND VICE VERSA) WWW.THEDIPLOMAT.COM PUBLISHED:2025/10/11      6 MONGOLIA TRADE SURPLUS LARGEST IN OVER A YEAR WWW.TRADINGECONOMICS.COM PUBLISHED:2025/10/11      7 MONGOLIA INFLATION RATE AT 6-MONTH HIGH WWW.TRADINGECONOMICS.COM PUBLISHED:2025/10/11      8 PROCUREMENT AND CONSTRUCTION OF PREMIUM NEW DISTRIBUTION CENTER (EOI ANNOUNCEMENT) WWW.MONTSAME.MN PUBLISHED:2025/10/10      9 SIGNING OF GRANT AGREEMENT WITH MONGOLIA：CONTRIBUTING TO STRENGTHENING THE FOUNDATION FOR DEVELOPING ENGINEERS THROUGH A JAPANESE-STYLE PRACTICAL TRAINING FACILITY AND EQUIPMENT WWW.JICA.GO.JP PUBLISHED:2025/10/10      10 PETRO MATAD SHARES SURGE AFTER MONGOLIA TESTS ‘EXCEEDED EXPECTATIONS’ WWW.UKINVESTORMAGAZINE.CO.UK PUBLISHED:2025/10/09      ЭРЧИМ ХҮЧНИЙ САЛБАРЫН ӨВӨЛЖИЛТИЙН БЭЛТГЭЛ 87 ХУВЬТАЙ БАЙНА WWW.NEWS.MN НИЙТЭЛСЭН:2025/10/13     МАН-ЫН ЗОДООН 2026 ОНЫ ТӨСВИЙГ ГАЦААЖ, НИЙГЭМ, ЭДИЙН ЗАСГИЙН ТОГТВОРГҮЙ БАЙДАЛ ҮҮСГЭЛЭЭ WWW.ITOIM.MN НИЙТЭЛСЭН:2025/10/13     УЛААНБААТАРТ 1 КГ ҮХРИЙН ЦУЛ МАХЫГ 24364 ТӨГРӨГӨӨР ХУДАЛДАЖ БАЙНА WWW.MONTSAME.MN НИЙТЭЛСЭН:2025/10/13     МОНГОЛ УЛСЫН ЕРӨНХИЙЛӨГЧ У.ХҮРЭЛСҮХ БҮГД НАЙРАМДАХ ЭНЭТХЭГ УЛСАД ТӨРИЙН АЙЛЧЛАЛ ХИЙНЭ WWW.PRESIDENT.MN НИЙТЭЛСЭН:2025/10/11     ИНФЛЯЦ 9 ХУВЬД ХҮРЧЭЭ WWW.ITOIM.MN НИЙТЭЛСЭН:2025/10/11     МОНГОЛ УЛСЫН АНХНЫ ОЛОН УЛСЫН СТАНДАРТ БАТЛАГДЛАА WWW.MONTSAME.MN НИЙТЭЛСЭН:2025/10/11     ДАМБАДАРЖАА ДЭД ТӨВИЙН ДЭД БҮТЦИЙН БҮТЭЭН БАЙГУУЛАЛТЫН АЖИЛ 71 ХУВЬТАЙ ҮРГЭЛЖИЛЖ БАЙНА WWW.EGUUR.MN НИЙТЭЛСЭН:2025/10/11     ЕВРОПЫН ХОЛБОО БОЛОН МОНГОЛ УЛСЫН БИЗНЕС, ХӨРӨНГӨ ОРУУЛАЛТЫН ФОРУМ БОЛНО WWW.NEWS.MN НИЙТЭЛСЭН:2025/10/10     ДҮҮЖИН ЗАМЫН ТЭЭВЭР ТӨСӨЛ 38 ХУВИЙН ГҮЙЦЭТГЭЛТЭЙ ҮРГЭЛЖИЛЖ БАЙНА WWW.EAGLE.MN НИЙТЭЛСЭН:2025/10/10     МОНГОЛООС 20 САЯАР АВДАГ ШОНХОР ШУВУУ САУДЫН АРАБД 622 САЯ ТӨГРӨГӨӨР ЗАРАГДЛАА WWW.EGUUR.MN НИЙТЭЛСЭН:2025/10/09    

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MBCC “Doing Business with Mongolia seminar and Christmas Receptiom” Dec 10. 2024 London UK MBCCI London UK Goodman LLC

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Robotic Military Dog Training Featured in China-Russia-Mongolia Border Defense Exercise www.novinite.com

The training of robotic dogs and military dogs was featured in the China-Russia-Mongolia joint border defense exercise which concluded on Tuesday.
Code-named "Border Defense Cooperation 2025," the two-day exercise took place in a frontier area where the three countries meet.
The dog training session was hosted on Russian territory, focusing on six key areas of obstacle navigation, drug search, explosives detection, item identification, pursuit and apprehension, and concealed target search.
Robotic dogs were integrated into the exercise, working alongside military dogs to perform search, detection, and identification tasks.
This joint exercise aimed to strengthen friendship between the border defense forces of the three nations and enhance collective capability to address security threats.
"This joint exercise not only tested our trilateral capacity to respond to emergencies but also is an important step in solidifying the traditional friendship, deepening strategic mutual trust, and enhancing security cooperation among China, Russia, and Mongolia," said Chen Jiang, a participating Chinese soldier.

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Mongolia Deploys 15th Battalion’s Second Contingent to UN Mission in South Sudan www.montsame.mn

The second contingent of the 15th Battalion of the Mongolian Armed Forces has departed for the United Nations Mission in South Sudan (UNMISS), continuing Mongolia’s long-standing commitment to global peacekeeping efforts.
This marks the 15th consecutive year that Mongolian troops have been deployed to South Sudan to support peace and stability in the region.
At the send-off ceremony held at the 016th Unit of the Armed Forces of Mongolia, families and friends gathered to bid farewell to the departing personnel. Senior military officials, including Brigadier General D. Dugarragchaa, Head of the Operations Management Department, Colonel D. Myagmarjav, Head of the Peacekeeping-Military Cooperation Department, and Colonel J. Munkhbayar, Commander of the 016th Unit, greeted the contingent at Chinggis Khaan International Airport.
In his address, Brigadier General Dugarragchaa urged the peacekeepers to uphold the values and reputation of the Mongolian Armed Forces, stating, “Be supportive of your superiors, protective of your soldiers, and helpful to your comrades in your place of work. Carry out the tasks assigned by the higher leadership with due diligence and discipline. I especially urge you to uphold the reputation of the ‘Mongolian Army – World Arm’ created by generations of peacekeepers, considering that the work and reputation of your team depend on your actions. When you are abroad, remember that you represent Mongolia. The more responsibility you carry, the more mindful you must be not to worry your family.”
He concluded by wishing the contingent a safe mission and a joyful reunion next year.
Mongolia is among the top 24 countries contributing the largest number of military personnel to UN peacekeeping operations. Since deploying its first two military observers to the Democratic Republic of Congo in 2002, Mongolia has sent over 23,000 troops to various missions worldwide.
As of last year, more than 890 Mongolian peacekeepers were serving under the UN flag, with women making up 11 percent, placing Mongolia 19th out of 121 Troop-contributing countries.

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The MongolZ Rankings Rise to Second Worldwide www.montsame.mn

HLTV, the leading platform for professional CS2 (Counter-Strike 2) rankings, has released its global standings as of September 8, 2025. The MongolZ have made a historic leap to second place worldwide, marking a major milestone for Mongolian esports.
The rankings update follows the BLAST Open Fall 2025, held in London last weekend. German squad G2 Esports, crowned champions of the tournament, surged seven spots to break into the global top five.
In a notable shift, Russian squad Team Spirit, previously holding the top spot, dropped two places in the rankings, now sitting at No.4, while German squad Team MOUZ advanced to third.
The global leaderboard remains topped by French giants Vitality, who retain the No. 1 spot.
In the Asian rankings, The MongolZ dominate with 800 HLTV points, firmly establishing themselves as the region’s top team. They are followed by TYLOO (171 points) and Lynn Vision (105 points), both representing China.
Among Mongolia’s rising contenders:
The Huns hold 5th place in Asia
Chinggis Warriors are ranked 6th
Eruption sits at 7th, continuing its steady climb.

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Chabot Mobility joins Mongolia Voyager project to export K-mobility infrastructure www.biz.chosun.com

Mobility concierge platform company Chabot Mobility said on the 10th that it took part in the Transportation Safety Korea Transportation Safety Authority’s (TS) “2025 TS Mongolia Voyager project,” laying the groundwork to enter the Mongolian mobility market.
Held in Mongolia for four days starting Sept. 6, the project is a one-stop overseas export support program promoted as a selected task under the Ministry of SMEs and Startups’ “2025 first joint overseas expansion support program for large and small companies.” Chabot Mobility participated as one of 13 outstanding domestic venture and small companies, showcasing the competitiveness of K-mobility on the ground.
In this project, Chabot Mobility unveiled an integrated export model covering the entire vehicle life cycle, including an EV mini truck, an automatic car wash system, a used-car certification solution, and a software-as-a-service (SaaS) digitalization service for vehicle inspection, and presented a plan to build customized mobility infrastructure for the local market. It drew strong interest from the local government and buyers for its goal of an industrial localization model that can expand beyond short-term product supply to EV assembly, maintenance, inspection, and certification.
The background that made such a model possible, the company noted, is its platform-based, end-to-end auto-commerce competitiveness. It has already operated the B2C vehicle management app “Chabot,” used by more than 720,000 people in Korea, along with a network of about 1,000 maintenance shops and dealers, building a system to provide EV supply, infrastructure facilities, and digital operating systems in an integrated manner.
Mongolia has a high penetration rate, with a population of 3.5 million and more than 1.4 million registered vehicles, but basic infrastructure such as maintenance, inspection, car wash, and certification remains lacking. More than 80% of imported vehicles are Japanese right-hand-drive cars that do not match the road system, posing a high accident risk, and there is no system to guarantee used-car quality. The frigid climate and poor car wash infrastructure also add to drivers’ inconvenience. Chabot Mobility said it drew attention locally by proposing EV mini trucks, an automatic car wash system, a certification-based used-car export model, and inspection SaaS as solutions to address these structural issues.
Chabot Mobility signed an agreement last year with Autoland, a local corporation in Mongolia, and has been carrying out a K-used-car export business. The Voyager project, building on the existing business, will serve as a springboard to expand into EVs and vehicle management infrastructure, the company said, adding that it plans to establish a phased market-entry strategy based on a cooperation framework with the Mongolian government and local corporations.
Kang Seong-geun, CEO of Chabot Mobility, said, “The Mongolia Voyager project is significant as the first case where Chabot has demonstrated a platform-based industrial model locally beyond simple product exports,” adding, “Mongolia’s auto market is growing rapidly, and there is ample room to improve systems and infrastructure, making it a region where Chabot’s data and platform capabilities can be most effectively applied.”
By 
Kim Su-jeong

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"Oyut" Copper Deposit with 1.1 Million Tons of Pure Copper Discovered www.gogo.mn

In 2022, the Government of Mongolia granted the state-owned company Erdenet Mining Corporation (EMC) the right to explore mineral resources in Orkhon and Bulgan provinces. Starting from 2023, EMC began detailed exploration of the Oyut deposit.
On September 7, 2025, EMC officially announced the discovery of a new copper deposit, named Oyut, with estimated reserves of 357 million tons of ore, equivalent to a mine life of 30–35 years.
According to preliminary results, the Oyut deposit contains more than 1.1 million tons of pure copper. Its development is expected to significantly contribute to the National Wealth Fund, stimulate socio-economic growth in Erdenet city, Orkhon province, the Northern region, and Mongolia as a whole.
Key Advantages of the Project:
Located less than 10 km from the Erdenet-Ovoo deposit and about 3 km from the Industrial and Technology Park infrastructure.
Supported by EMC’s 47 years of human resource expertise.
Preliminary Exploration Results:
357 million tons of ore with an average copper grade of 0.32%.
For comparison: when the Erdenet-Ovoo deposit was first explored in 1972, its reserves were estimated at 521.7 million tons, with an expected mine life of 34 years. The newly discovered Oyut deposit has comparable capacity, with reserves that could sustain production for about 30 years.
Plans include building a new concentrator plant capable of processing 5–10 million tons of ore annually, which will help maintain EMC’s current production level while expanding capacity.
The new deposit ensures EMC’s long-term sustainability, supports national and local budgets through taxes and revenues, and reinforces the company’s social responsibility to the city of Erdenet.
With a Copper Smelting Plant, GDP Could Increase Two to Three Times
Prime Minister G. Zandanshatar stated:
In the era of the Fourth Industrial Revolution, copper has become a critical strategic resource, with growing demand and rising global prices. Exploration is risky—like finding a needle in a haystack—but the discovery of the Oyut deposit with 357 million tons of ore is comparable to discovering a new Erdenet-Ovoo. We are preparing to announce a tender to establish a copper smelting plant, as copper is now an essential strategic product. With the Oyuut deposit extending Erdenet’s mine life by another 55 years and containing 1.1 million tons of pure copper, reserves are expected to further increase. Establishing a copper smelting plant based on this deposit could potentially double or even triple Mongolia’s GDP and national income.
Photo by Davaa Bold

 

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China-Russia-Mongolia Border Defense Cooperation 2025 joint exercise kicks off www.eng.chinamil.com.cn

From September 8 to 9, China, Russia and Mongolia held the Border Defense Cooperation 2025 joint exercise in north China's Inner Mongolia Autonomous Region. It marks the first time that the three countries have deployed their border defense troops for a joint exercise. Focused on joint prevention and suppression of terrorist and destructive activities in border areas, the joint exercise aims to enhance the strategic coordination among the three parties and strengthen their ability to counter border security threats.
An opening ceremony was held on the morning of September 8, and then the participating troops began to conduct live-force drills. During the drills, the three parties established a joint command post within the Chinese territory. Through activities such as joint planning, joint reconnaissance, joint containment, joint strike, and joint handover, the drills demonstrated a new model of border defense cooperation.
The drills employed a variety of modern reconnaissance and surveillance methods, including battlefield reconnaissance cameras, battlefield surveillance radars, and unmanned aerial vehicles, to strengthen the three countries' border control and patrol capabilities and enhance their technology-driven border management.
The three sides also comprehensively employed a combination of fixed and mobile assets, day and night operations, aerial and ground forces, as well as human and intelligent means, to form a multidimensional encirclement of terrorists and carry out joint arrest.
After the live-force drills, the border troops of China, Russia, and Mongolia will organize the demonstration of military working dogs operations in the Russian territory and hold cultural performances and exchanges in Mongolia.
This joint exercise serves as a historic testament to the long-standing development of friendly and neighborly relations among the three countries and represents a strong action to jointly safeguard peace and stability in the border regions.

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Mongolia Achieves Remarkable Tourism Milestone With Over Six Hundred Thousand International Visitors In 2025, Led By High Demand From China, Russia, And South Korea www.travelandtourworld.com

In 2025, Mongolia experienced a significant surge in tourism, attracting over six hundred thousand foreign visitors, largely driven by travelers from China, Russia, and South Korea. This increase highlights the country’s growing appeal as a travel destination, fueled by its unique cultural heritage, vast landscapes, and seasonal attractions. The government’s continued efforts to diversify the economy and promote year-round tourism have played a key role in driving this growth, making Mongolia an increasingly popular destination for international tourists.
In the first eight months of 2025, Mongolia saw a remarkable influx of 600,699 international visitors, according to official figures from the Mongolian Tourism Organisation. This surge underscores the growing appeal of the country as a travel destination, drawing tourists from key markets such as China, Russia, and South Korea, which together formed the bulk of foreign arrivals.
Traditionally, Mongolia’s economy has been heavily reliant on its mining industry, particularly the extraction and export of mineral resources. However, the government recognizes the potential of tourism as a vital sector for economic diversification. By promoting tourism, the country aims to enhance its international competitiveness and create a more balanced economy that is less dependent on mineral exports.
In a bid to further bolster its tourism sector, the government has extended the “Years to Visit Mongolia” campaign through 2028. This initiative is designed to encourage year-round tourism by highlighting the country’s diverse offerings across all four seasons. Mongolia’s vast landscapes, rich cultural heritage, and unique traditions make it an attractive destination for a wide variety of travelers, whether they are seeking adventure, nature, or history.
As part of the broader strategy to support the tourism industry, Mongolia has set an ambitious target of reaching 2 million international visitors by 2028. This goal aligns with the “Go Mongolia” initiative, which promotes the country as a must-visit destination for global travelers. To achieve this, the government is focusing on improving infrastructure, promoting unique cultural experiences, and ensuring that visitors have access to a wide range of activities throughout the year.
The tourism sector has already seen impressive growth. In 2024, Mongolia welcomed 727,400 foreign visitors, which contributed a significant 1.6 billion U.S. dollars to the country’s economy. This figure represents the increasing importance of tourism as a key driver of national revenue. With a diverse and evolving range of experiences available to tourists, the outlook for Mongolia’s tourism industry is promising.
The country’s pristine natural beauty, including the vast steppes, dramatic mountain ranges, and expansive deserts, appeals to travelers seeking outdoor adventures. Mongolia’s long-standing traditions, such as the iconic Naadam Festival and its unique nomadic lifestyle, also attract cultural tourists eager to experience the country’s rich heritage. By expanding tourism offerings across all seasons, the government hopes to create a year-round destination that attracts visitors at all times of the year, from winter sports enthusiasts to those looking to experience the country’s summer festivals.
As part of its growth strategy, Mongolia is also focusing on improving the infrastructure necessary to support an expanding tourism industry. This includes investments in transportation networks, accommodations, and other essential services. The government is also making efforts to promote sustainable tourism practices to ensure that the country’s natural beauty is preserved for future generations.
With the continued expansion of the “Go Mongolia” initiative, Mongolia is positioning itself to become a top global destination. By tapping into emerging markets and enhancing its tourism appeal, the country is poised for significant growth in its tourism industry. As international visitors flock to the country in greater numbers, the tourism sector is expected to play an increasingly important role in shaping Mongolia’s future economic landscape.

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Mongolia Inflation Rate at 5-Month High www.tradingview.com

The annual inflation rate in Mongolia rose to 8.8% in August 2025 from 8.1% in the previous month.
This marked the highest reading since March, as prices accelerated for food and non-alcoholic beverages (9.9% vs 6.4% in July), health (6.2% vs 5.2%), transport (3.6% vs 2.9%), restaurants and hotels (12.8% vs 12%), alcoholic beverages and tobacco (4.9% vs 4.3%), and communication (1% vs 0.8%).
On the other hand, costs moderated for education (12.8% vs 18.2%), clothing and footwear (8.4% vs 9.1%), furnishings, household equipment and tools (5.8% vs 6.3%), recreation and culture (5.6% vs 6%), miscellaneous goods and services (8.6% vs 10%), and housing and utilities (19.8% vs 19.9%).
Additionally, prices were stable for insurance and financial services (15.3%).
On a monthly basis, consumer prices rose 1.6% in August, rebounding from a 0.1% decline in the previous month.

 

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Tradition And Technology: Lessons From Mongolia For Driving Inclusive Growth www.forbes.com

Mongolia’s vast steppes and nomadic heritage have long shaped the rhythms of life. Today, these traditions are evolving by the quiet revolution of digital finance. Where once nomads carried maps in their memory, now they navigate mobile apps.
Banks once meant distant branches, now they mean real-time access—even from remote pastures. According to our 2024 annual report, 99.4% of all banking transactions in Mongolia were conducted digitally in 2023. This is not just modernization; it is localization—technology woven into the cultural and geographic fabric of a nation.
The following lessons show how global banking leaders can use technology and tradition to drive real economic impact from remote communities to corporate boardrooms.
1. Use technology to connect and grow rural economies.
To extend business into remote areas, fostering digital literacy is crucial. Leaders should forecast infrastructure gaps and fluctuating demand cycles, and implement flexible risk management. This approach moves beyond simply delivering products to creating sustainable inclusion that drives growth well beyond the fields.
For example, Mongolia’s agricultural sector is central to both livelihoods and national growth. Khan Bank finances this sector with seasonal and investment loans, crop insurance and tailored products that meet the realities of herders and farmers.
Our reach—serving 2.9 million customers nationwide—ensures that even the most remote households are part of the country's economic story. Digital tools like mobile apps, SMS banking and digital wallets help users overcome geographic barriers, enabling even remote households to take part in the economy.
2. Build trust by designing financial systems around users.
According to the World Bank, about 1.4 billion adults globally were unbanked in 2021. Among the main reasons cited were lack of money, lack of documentation, lack of trust in financial institutions and distance to financial institutions.
Mongolia’s experience suggests that trust is the true currency of inclusion. AI-powered tools can reduce friction, but only if they speak your language. User-friendly interfaces are informed not by global UX trends, but by local user behavior: cash-heavy habits, seasonal incomes and intermittent connectivity.
In short, financial design is cultural design. And digital trust is earned when systems mirror the worldviews of those they serve.
3. Leverage green finance to drive sustainable growth.
Green financing is rapidly reshaping industries worldwide, offering businesses not just capital, but a competitive edge in a sustainable-driven market. Leaders looking to leverage it can start by aligning with global and national sustainability goals, as investors increasingly prioritize projects with measurable environmental and social impact.
For example, in 2024, Khan Bank broke new ground by securing financing from international sources, including green, social and gender-focused capital. These funds are now regenerating forests, powering homes with renewable energy and supporting women-led businesses across rural Mongolia.
By the end of the year, Khan Bank held over 52% of the country’s total green loan portfolio. Such initiatives reflect how green finance is not only transforming rural livelihoods but also advancing Mongolia’s broader national strategy for sustainable, inclusive growth.
Green finance isn’t just for environmental projects—it’s also a strategic tool for future-proofing businesses across sectors, from manufacturing to tech to agriculture. Those who move early position themselves not only as beneficiaries of change but as drivers of it.
4. Enable economic participation without forcing migration.
In Mongolia, “digital nomads” are not globe-trotting freelancers, but herders and farmers connected to solar-powered Wi-Fi. Mongolia’s solar-powered Wi-Fi and mobile payments allow herders to thrive economically without abandoning their way of life.
This illustrates how businesses can innovate in ways that respect culture while driving inclusion. Herders are using mobile payments for livestock sales. Teenagers in yurts are learning to code. Technology, in this sense, is not an escape. It is an anchor—a way for young Mongolians to stay rooted while still reaching outward. For banks, this presents a powerful opportunity to fuel economic participation without requiring urban migration or cultural loss.
Integrate measurable outcomes into your strategy. Governments and international partners increasingly prioritize projects that deliver tangible economic, social and environmental results. Demonstrate how your business contributes to job creation, productivity gains or carbon reduction to strengthen both your growth prospects and your license to operate.
When businesses align their ambitions with national progress, they stop being just market participants—they become growth partners. And in doing so, they can secure not only profitability but also relevance in a world where shared prosperity defines long-term success.
A Vision For The Future
Mongolia may be remote, but its experience offers global lessons:
• Design systems that work in low-connectivity, low-density areas.
• Let culture lead. Trust grows when technology adapts to users, not the other way around.
• Regenerate, don’t just grow. True leadership now demands more than profit—it demands stewardship of the land, the people and the generations to come.
In this era of transformation, the best banks will be those that ask not how fast they can grow, but how deeply they can serve.
A Legacy Beyond Ledgers
As Mongolia marks over 100 years of formal banking, a new story is unfolding—one that’s not measured in transactions alone, but resilience shared and futures shaped. For today’s banks, this means shifting focus from short-term returns to long-term resilience and financing industries that sustain communities, supporting inclusive economic growth, and designing technology that respects and uplifts its users. By asking harder questions—"Does our growth restore what matters?" "Does our innovation truly serve people?"—banks can build enduring trust.
Those who prioritize impact over image become institutions their societies rely on—not just for transactions, but for stability and generational progress. True progress isn’t measured by towering headquarters; it is seen in rural businesses flourishing, herders gaining access to credit, and digital tools reaching communities once beyond the financial system.
For global banking leaders, the long-term benefits of this approach are unmistakable: trust that endures through crises, loyalty that cannot be bought and a legacy that outlasts any product cycle. Leaders who embrace this mindset do more than command markets—they help shape a future in which finance becomes a force for shared prosperity.
By Munkhtuya Rentsenbat  is the CEO of Khan Bank.

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Edelman launches global brand film to elevate Mongolia on the world stage www.campaignbriefasia.com

A new national brand film for Mongolia, “Go Mongolia,” has been launched to international audiences and is now streaming on global news outlets and digital platforms. The 2.5-minute film, created by Edelman, is designed to elevate Mongolia’s global profile while fostering national pride, showcasing the country’s majestic landscapes, rich cultural heritage, and dynamic economic potential. It positions Mongolia as a compelling destination for tourism, trade, and cultural exchange.
The film reflects a strategic effort to unify Mongolia’s tourism, trade, and cultural sectors in a single narrative. “The challenge was to capture the energy and dynamism of a youthful nation re-emerging onto the world stage, while also rallying internal pride,” said Tim Green, Chief Creative Officer, APAC at Edelman.
The creative concept emerged from immersive cultural experiences in Mongolia. “It literally emerged from within Mongolia—it’s in the name. It’s a driven nation with ‘Go’ at its heart, both literally and figuratively,” Green added. It positions Mongolia as a place to go explore, go invest and go create, while also serving as a rallying cry to instill pride among Mongolians themselves.
To capture the nation’s essence with authenticity, the film’s production involved extensive collaboration with the Mongolian Ministry of Culture, Trade and Tourism, government ministries and local creator communities. From animators and bloggers to business leaders and cultural institutions like the National Theatre, Mongolian voices shaped the campaign’s narrative. Designers of the national Olympic uniforms, Michel and Amazonka, contributed all the wardrobe for the film, ensuring cultural authenticity with a modern edge.
“It was important for us to hand the concept over to the people of Mongolia and let them give it meaning,” said Green. “We launched across different fields—from fashion shows in Paris to international partnerships like Mongolia’s sponsorship of Fulham Football Club—showing how ‘Go’ works on the world stage and reflects who the people of Mongolia are.”
The film is part of a broader strategic campaign, a long-term nation-branding initiative launched in 2023. Edelman led the creative direction, scripting, and production, working closely with Mongolia’s ministries to ensure the film reflected both external ambitions and internal spirit.
“This is another example of how Edelman brings to life integrated thinking at the intersection of culture, commerce, and creativity,” added Green. “It’s a piece of work that instils trust in a unique country sitting at an interesting crossroads in the heart of Asia.”
Since Edelman launched the Go Mongolia brand, the country has seen a significant rise in global visibility. It climbed fourteen places in the Brand Finance Global Soft Power Index, recorded its highest-ever tourism revenues, and was named by Lonely Planet as the number one destination in its Best in Travel 2024 guide. The campaign has also driven cultural diplomacy, from Mongolia’s partnership with Fulham Football Club to its showcase at the Paris Olympics, while strengthening foreign investment and international connectivity through milestones such as United Airlines’ first-ever direct route from the United States.
The release of the nation branding film marks a new chapter in Mongolia’s long-term soft power strategy. By fusing cinematic craft with strategic storytelling, Edelman has helped the country project a unified national identity—one that celebrates its traditions while positioning it as an ambitious and globally engaged partner for the future.

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